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Anonymous social media networks may seem risky for advertisers, but one 4-year-old app has been gaining their confidence.Whisper, a platform where unnamed users share secrets or "whispers," as they are called, has been testing new ad products for the past year and is gaining legitimacy with advertisers.For each "whisper," the platform’s image and video-matching technology suggests relevant backgrounds based on keywords.
Who told you that you can have a say in all of this? Well, when one wants to let something off their chest without revealing it’s them it comes in handy. To be fair, the company created Your Voice to help people deal with stress to bullying which does show they don’t support negative, offensive posts. Wouldn’t you have that impression, too, if a company didn’t stop that post from being published for the world to see? My other friends would use it to and sometimes we would anonymously ask each other silly questions for fun.And what else makes telling secrets better than a picture in the background? Honestly, I have never ever heard of this app before, and already the name is throwing me off. Don’t want to flood your Facebook news feed, Twitter feed, Snapchat, etc. The limit doesn’t exist here (haha, I have to admit, I had an account and used to think it wasn’t pointless. What’s wrong with a stranger asking my favorite color? It wasn’t until some of the questions my friends would get gave me a gut feeling of “haha…this can get messy.” Not only the predictable school drama crap, but also the possibility that a grown adult miles away might ask very specific questions and I’d be naive enough to publicly answer.They can even message another user and stay anonymous. No one spends thousands of dollars creating an app just to be a part of cyberbullying cases.Yet we should pressure them to fix these issues, since people don’t want to give up these forms of social media.Knowing that problems can show up no matter who it is, I’d recommend you stay away from these types of apps.
(You do have the option, when sharing your Whisper, to remove the location or make it more generic, such as your state rather than your city.) While you won’t see an location, the combination of Location and Chat (see below) would make it easy enough for someone to try to make contact in hopes of a meet up.